In the rapidly evolving world of online retail, success depends on more than just a great product. Behind every smooth customer experience is a tech stack that automates, connects, and empowers every aspect of an eCommerce business. Enter Odoo ERP — a modular, open-source platform that enables retailers to manage everything from storefront design to shipping and customer service in one place.
As we move into 2025, competition is fiercer, and customer expectations are higher than ever. If you want to keep up, you need the right tools. This blog dives into the top 10 Odoo eCommerce modules every retailer should consider integrating to streamline operations, scale confidently, and drive revenue.
Why Odoo for eCommerce in 2025?
Odoo has become a favorite among online retailers because it offers a fully integrated solution for managing business operations. With over 40 core apps and 30,000+ community modules, Odoo empowers brands to:
- Launch and manage websites and online stores
- Automate sales, marketing, and customer service
- Sync inventory and logistics in real-time
- Gain actionable insights from analytics dashboards
Plus, Odoo’s modular approach means you only pay for what you use, and you can scale as your business grows.
Top 10 Odoo eCommerce Modules Every Online Retailer Should Use
Let’s explore the essential modules that make Odoo a powerhouse for online retail in 2025:
1. Website Builder
Odoo’s Website Builder is ideal for crafting attractive, mobile-friendly product pages using a drag-and-drop interface. Features include:
- SEO optimization tools
- Responsive design
- Built-in forms and blogs
- Custom themes
It’s fully integrated with inventory, payments, and shipping.
2. eCommerce Module
The backbone of your online store. With this module, you can:
- List products with detailed variants
- Offer coupon codes and discounts
- Enable guest checkouts or customer accounts
- Manage orders and inventory automatically
Its tight integration with other Odoo apps ensures seamless operations.
3. Inventory Management
Real-time inventory visibility is critical for online retailers. Odoo Inventory offers:
- Stock tracking across multiple warehouses
- Barcode scanning support
- FIFO/LIFO and batch control
- Automatic reordering rules
It helps prevent stockouts and overstocking, ensuring optimal inventory levels.
4. Sales Module
The Sales module centralizes all your transactions:
- Generate and manage quotations
- Convert quotes into sales orders automatically
- Sync with accounting and inventory
- Analyze sales performance over time
Perfect for B2B eCommerce models too.
5. Payment Acquirers Integration
Smooth checkout = higher conversions. Odoo integrates with payment gateways like:
- Stripe
- PayPal
- Razorpay
- Authorize.net
You can enable multiple payment options based on customer location and preferences.
6. Shipping Connectors
This module lets you automate and streamline logistics:
- Real-time carrier rate calculation
- Auto-generate shipping labels
- Print packaging slips
- Send tracking links to customers
Integrated carriers include FedEx, DHL, UPS, USPS, and more.
7. Marketing Automation
Customer retention is just as important as acquisition. With this module, you can:
- Create targeted email and SMS campaigns
- Build automated workflows (e.g., cart abandonment)
- Analyze campaign performance
Great for boosting engagement and repeat sales.
8. CRM (Customer Relationship Management)
CRM helps build long-lasting relationships:
- Track interactions and inquiries
- Manage leads and pipelines
- Automate follow-ups and tasks
- Analyze customer behavior
This is invaluable for post-purchase service and loyalty.
9. Accounting Module
For most retailers, financial management is a challenge. Odoo Accounting offers:
- Automated invoicing and reconciliation
- Multi-currency and tax compliance
- Real-time profit & loss statements
- Bank synchronization
Get rid of disconnected spreadsheets and streamline financial reporting.
10. Live Chat / Helpdesk
Quick support = happy customers. These modules provide:
- Live chat widgets for your website
- Integrated ticketing system
- SLA rules and automated ticket assignment
- Customer history for context-based replies
These tools improve customer satisfaction and reduce churn.
Bonus Modules to Watch in 2025
As the D2C space evolves, these bonus modules are gaining momentum:
Social Marketing
Schedule posts, track engagement, and run integrated campaigns across platforms like Facebook, LinkedIn, Instagram, and X (Twitter).
Subscription Management
Perfect for brands with recurring products or memberships. Automate renewals, billing, and customer communication.
How These Modules Drive Business Growth
These modules don’t just simplify tasks—they create real business impact:
- Reduce overhead through automation
- Increase average order value (AOV) with upsells and loyalty programs
- Boost retention with CRM and marketing tools
- Improve fulfillment speed via streamlined logistics
- Deliver better insights with integrated reporting
When connected under one ERP roof, the result is a frictionless, profitable eCommerce operation.
Choosing the Right Modules for Your Business
Every store is different, so here’s how to decide what to implement first:
- Start with core modules: Website, eCommerce, Inventory, and Accounting
- Identify pain points: Are orders getting delayed? Add Shipping + CRM
- Scale smartly: Add Marketing, Live Chat, or Helpdesk once sales grow
- Work with a partner: An Odoo expert can help you avoid costly trial-and-error
Final Thoughts
To stay competitive in 2025, online retailers must invest in tools that scale with them. With its modular structure and deep integration, Odoo ERP offers everything you need to build, manage, and grow a successful online business.
Whether you’re just starting out or optimizing a fast-growing operation, the right Odoo eCommerce modules can dramatically enhance efficiency, boost sales, and improve customer satisfaction.